Know your Why
As a career librarian I have always been an advocate for using social media to build robust and diverse professional and personal learning networks. I like to think of the networks that I belong to as circles of kindness and reciprocity.
This is my why. I use social media to learn, share and be part of communities of practice that are active in education, libraries, indigenisation and decolonisation and other issues I consider important.
Many of the people I have met virtually have gone on to become friends in real life. I am fortunate.
Private versus Open
I use my own name and have an open account. I rarely get trolled and if I do, my number 1 rule is don’t engage. You owe trolls nothing and you have every right to block with wild abandon.
My digital identity, that is, all the digital content that I have created and I am connected with, has grown organically. As an experiential learner, I like to play, make mistakes, try things and see what happens. This has led to some wonderful opportunities – conference papers, book chapters, speaking gigs and meeting incredible people.
Twice, I have been asked to consider deleting a post by a workplace. However, I have never received an ultimatum to take-down content, it has always been a conversation. In both cases I chose to delete the contested content.
I am always mindful that even with disclaimers about content and posts not being those of my employers, I am by reputation, associated with my place of work. If you are active on social media platforms, it is good practice to know your workplace social media policy and, recognise that your employer may look at the content you create with a different lens than you.
Social media is performative
As a senior leader in our profession, I acknowledge that I am always expected to display professionalism in public forums. I don’t always get it right but I try to be genuine, engaging, kind, creative, stylish and visible as an indigenous, intersectional feminist. I curate my content but try to be me at the same time.
Social media is a performative space: for example my online persona is an extrovert and tall. I am not. That is why I call myself 1.58m of Awesomeness on Twitter!
Actively manage your content
Set up Google alerts and Google yourself regularly. This will enable you to check your digital footprint. Finally, be intentional, mindful and respectful and social media will serve you well professionally.